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Overview
Unlisted Capital is a platform focused on the buying and selling of unlisted shares. This project presented a unique opportunity to build a cohesive brand identity and translate it into a professional, accessible, and user-friendly website.
I started by creating a complete branding system, including the logo, color palette, typography, and visual elements, to establish a strong and consistent identity. Once the branding was finalized, I designed the website, ensuring it reflected the brand's ethos while maintaining an intuitive and seamless user experience.
The goal was to create a platform that communicates professionalism and accessibility, appealing to both seasoned investors and newcomers in the unlisted shares market.
Main Challenges
1. Differentiating the Visual Identity
Most platforms in the unlisted shares space relied heavily on green as their primary color, making it a challenge to stand out while maintaining the industry's professional tone. To address this, I chose a unique shade of blue, balancing trustworthiness and innovation, which helped establish a distinctive visual identity for Unlisted Capital.
2. Designing for Scalability and Mobile Optimization
The platform needed to accommodate future growth, including new features or additional pages, while ensuring a consistent user experience. Additionally, optimizing the design for mobile devices was a key focus, as a significant portion of users would access the platform on smaller screens. This required responsive layouts and mobile-friendly interactions that maintained the website's professional and accessible feel across all devices.
3. Balancing Professionalism with Accessibility
It was crucial to strike the right balance between a professional appearance and an approachable feel. The website needed to appeal to both experienced investors and those new to the unlisted shares market. This required careful selection of typography, imagery, and layout to ensure the platform was both inviting and authoritative.
These challenges collectively pushed me to innovate and refine my approach, resulting in a design solution that stands out in a competitive market.
Branding
The branding for Unlisted Capital was crafted to reflect the platform's core values of professionalism, trust, and accessibility. The brand guideline was meticulously developed to ensure consistency across all touchpoints.
The primary color palette centers around a unique shade of blue (#2C33FB), symbolizing trust and innovation, complemented by lighter blue tones (#0C12BD, #ACBEFF) for depth and contrast. White (#FFFFFF) and black (#100A0A) provide balance and versatility, ensuring the brand remains visually appealing and adaptable.
The Helvetica typeface was chosen for its timeless and clean design. Helvetica Bold is used for headlines and key messaging to convey strength and clarity. Helvetica Regular is used for body text to ensure readability and a seamless flow of information.
This cohesive branding system ensures Unlisted Capital stands out in a competitive market while maintaining a professional and approachable identity.
Different Sections & Pages
The website was thoughtfully structured to deliver a seamless and engaging user experience while staying true to the brand's professional and accessible identity. Each section was designed with a clear purpose, ensuring that users can easily navigate the platform and find the information they need. The content layout prioritizes clarity and usability, with a balance of visual appeal and functionality.
1. Trending Stocks Section
The Trending Section was designed to provide users with immediate access to the most popular and sought-after stocks in the unlisted market. Positioned as the first section on the website, it ensures that users can quickly identify trending opportunities without navigating further.
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2. Newsletter Section
The Newsletter Section was created to keep users informed and engaged with the latest updates from the unlisted markets. Designed with a minimal yet inviting layout, it encourages users to subscribe effortlessly.
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3. Procedure Page
The Procedure Page serves as a comprehensive guide for users to understand the step-by-step process of investing in unlisted markets. It simplifies complex information into an easy-to-follow format, ensuring clarity for users of all experience levels.
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4. Blog Section and Page
The Blog Page was added that serves as a dedicated space for all articles, offering in-depth content on market trends, expert opinions, and investment tips. A section for Blog was also featured on the homepage, showcases the three most recent and relevant blog posts, providing users with valuable insights and updates about the unlisted markets.
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Results
73%
increase in site sessions
The redesign of the Unlisted Capital website delivered a significant boost in engagement, reach, and user loyalty. By prioritizing a professional yet accessible design aligned with the brand's identity, the new website successfully attracted a broader audience and encouraged repeat visits. These results underscore the impact of thoughtful design choices in driving meaningful outcomes for the business.
98%
increase in unique visitors
48%
increase in returning visitors
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