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Overview
In this case study, I have undertaken the task of reimagining the social media designs of various brands through the creation of entirely new concept designs. Each concept reflects a fusion of innovative design thinking and strategic insight, ensuring a harmonious synergy with the unique brand identities of the companies represented.
Spanning diverse industries, from marketplace startups to energy drinks, this case study showcases the adaptability of the design approach to cater to varied audience demographics and market segments, providing a glimpse into the dynamic process of crafting fresh social media narratives.
Mercedes
As part of a concept design project for the esteemed Mercedes-Benz brand, I set out to encapsulate the essence of luxury and appeal to a premium audience. The centerpiece of this initiative was a meticulously crafted graphic featuring the GLE model—an emblem of sophistication and innovation in the automotive industry.
This conceptual design aimed to seamlessly align with Mercedes-Benz's distinguished identity while resonating deeply with an affluent and discerning audience. The objective was to elevate the brand's digital presence through visuals that exemplify opulence and automotive excellence, offering a fresh perspective on its iconic identity.
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Composites Used
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Design Objectives
Target Premium Audience: Tailor the design to resonate specifically with a premium and discerning audience, reinforcing Mercedes' association with luxury and sophistication.
Emphasize Night-time Driving Experience: Convey a sense of elegance and adventure by placing the GLE beneath a starry sky, highlighting the car's suitability for a luxurious nighttime driving experience.
Nike
Embarking on the creation of this social media design for Nike Air Max 270, the journey commenced with a thoughtful exploration of Nike's visual identity, ensuring a seamless alignment with the brand's established aesthetics. The central concept took shape—a dynamic portrayal of the Air Max 270 amidst a scene of runners, strategically crafted to evoke the powerful emotion associated with running.
A carefully curated color theme, mirroring the shoe's palette, added a layer of cohesiveness to the design. Simplicity emerged as the guiding principle, with a singular focus on the shoe's advanced shock absorption technology—a fundamental element for runners.
Composites Used
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Design Objectives
Highlight Advanced Technology: Emphasize the Air Max 270's cutting-edge shock absorption technology, positioning it as a standout feature for runners seeking superior performance.
Evoke the Running Experience: Provoke a visceral connection with the audience by capturing the essence of running. Utilize visuals and copy to create an immersive experience that resonates with the joy and energy of running.
PRIME
This concept revolves around creating a vibrant and compelling visual identity for a contemporary and dynamic brand. With a focus on energy drinks, the design aims to captivate the attention of a younger audience while ensuring a seamless and memorable brand experience. The logo, color scheme, and overall aesthetic are crafted to convey energy, vitality, and a sense of modernity.
The use of bold colors, dynamic graphics, and clean lines serves to establish a distinctive and eye-catching presence within the competitive energy drinks market. This design concept not only seeks to reflect the essence of the brand but also to resonate with the target demographic, creating a lasting and positive impression.
Composites Used
Design Objectives
Refreshing Visual Appeal: Capture the essence of freshness and vitality associated with lemon-flavored drinks, ensuring the design conveys a visually refreshing and appealing look.
Color Harmony: Employ a color palette that harmonizes with the lemon flavor, utilizing shades that are not only visually appealing but also evoke a sense of the citrusy taste.
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